The assistant secretary general at the Department of Arts, Sport and Tourism, Niall O’Donnchu, has written to the directors of several national institutions, including the Irish Museum of Modern Art (Imma), the National Gallery of Ireland and the Crawford Art Gallery, suggesting they seek out “commercial opportunities” for their organisations, and adopt “more populist” exhibition policies.
A copy of one of the letters, seen by The Irish Times, states that while acknowledging that the institution already pursues “commercial opportunities and businesses . . . We would ask, however, that you and your board take a focused opportunity to examine afresh whether all commercialisation and commodisation [sic] opportunities are being exploited to the maximum by you”.
After querying the institution’s exploitation of merchandising and related activities, the letter also examines policy and programming and asks: “Could your exhibition policies be more populist?”
Quoted from an article in yesterday’s Irish Times – full text here