The title of this post was taken from a postcard found by the American artist Zoe Leonard. It is also the title of Leonard's exhibition at Dia Beacon which comprises approximately 4000 postcards of Niagara Falls, dating from the early 1900s to the 1950s that the artist collected in flea markets and online auctions.
En masse, they reflect decades of changing technologies during which the motif of the Falls, shot from a few standard vantage points, was revisioned: hand-colored, over-painted, cropped, or otherwise manipulated in accordance with changing notions of truth and taste.
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